You’re a busy expert tired of the pretenders out there
You have real information and a valuable product people need to hear about but all the noise keeps you from being heard.
That’s where I come in, taking you above all the other pitch materials to copy that speaks to your audience, not at them, and directly tells them you have the one solution they’ve been looking for. Taking you beyond buzzwords, jargon, and your features to the benefits customers must know about to buy from you.
That’s how copywriting transforms your business.
Copywriting goes beyond content creation, using marketing techniques to translate words into sales. It is my job to drive engagement and conversion to increase your reputation, your memberships, and your bottom line.
Titles, name dropping, and lingo are meaningless if you cannot get through to the people you want to speak to.
And if you get through to them and the message is not about them, you’ve lost that opportunity.
I get so frustrated seeing company materials touting how great the company is to current and potential clients that speak in their phrases and with their goals in mind. As if a customer cares. Customers have their own pains, goals, and ideals.
People are looking for solutions and you must tell them you are that solution.
And that’s the secret!
Anything a customer or client sees has to be about them and the solution they are after!
The message has to be written to them and for them!
I create messages for your audience and translate what you want to say into what they want to hear.
From the moment our relationship begins, I’ll walk you through the process of your pains and goals, your customers, and what it’s like to work with a copywriter.
After your questions are answered I get to work writing → we go through edits together → you approve → out to the audience it goes. I take care of the messy work, but nothing goes out to your audience without your approval and brand.
I focus on the message while you focus on being the industry expert.
I’m Tracie and I’ve spent over a decade helping clients revamp their business. Sure I have business degrees (4 to be exact) and have been an industry insider at some of the world’s largest businesses, but I’ve learned something: it doesn’t matter.